TripAdvisor adds airline user reviews

13.07.2016 | 09:57

TripAdvisor on Tuesday introduced a redesigned flight search, complete with user reviews of airlines.

TripAdvisor has also launched a “flyscore” feature within its search results. On a 1 to 10 scale, “flyscore” measures a flight based upon reviews of the airline, type of aircraft used, amenities offered on the flight and length of itinerary.

Tuesday’s upgrade of its flight search is TripAdvisor’s first major redesign of the service in seven years, according to communications director Brian Hoyt.

“Travellers now have a go-to resource for making more informed air travel decisions based not only on the price of the flight, but the total experience with the airline as viewed by TripAdvisor’s community of more than 340 million monthly unique visitors,” the company said in a statement.

The addition of airline reviews gives TripAdvisor’s flight-search users the same popular feature that the website has long been known for when it comes to hotels and restaurants. TripAdvisor had been beta-testing the reviews since the spring, Hoyt said, and went live with thousands of reviews for hundreds of airlines globally.

The reviews rank individual characteristics of an airline, including legroom, seat comfort, cleanliness, customer service, food and beverages, value for money, WiFi and in-flight entertainment, and check-in/boarding processes.

TripAdvisor previously gave information on flight amenities, but the revamped platform provides more details, such as the availability of power ports and the type of WiFi on offer.

Hoyt said that additional fields detailing the ancillary offerings and packages of airlines are still to be rolled out.